Monday, 6 October 2008

Sony

Sony owns 44 companies in Japan and 85 worldwide, specializing in electronics, games, music, films and financial services.
Sony was originally started as a radio repair shop in 1945 by Masura Ibuka, later becoming Tokyo Telecommunications Engineering Corporation and built Japans first tape recorder. In 1979, Sony's diversification reached its peak. In August of that year, Sony announced that an affiliate company of CBS/Sony, Sony Creative Products Inc., would begin production and marketing of cosmetics. In the same month, Sony established a joint venture agreement with U.S. life insurance giant The Prudential Insurance Co. and called the new company Sony Prudential Life Insurance Co., Ltd. The following month, Sony began importing and selling sports goods in Japan under the name Sony Wilson Inc. It eventually has become the Sony we know today as it has expanded so greatly.
Last week Sony became the whole owners of the recording company Sony BMG. Sony BMG owns record labels such as, Columbia Records and Epic Records. In the UK their artists include Leona Lewis, Will Young and Kasabian.
Sony also produces TV shows and films, such as ‘Quantum of Solace’ the new James Bond film. Sony can cross-promote their products, for example, in ‘Quantum of Solace’ Daniel Craig may use a mobile phone by Sony Ericsson, and the film may feature a soundtrack by various Sony BMG artists.

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